When it was first introduced into the market, the advertisers promoted their products through celebrity endorsements with Sir Walter Raleigh and Philip of Spain working tirelessly to popularise smoking and enhance their personal profits. Although many attempts were made to ban the use of tobacco in various countries around the world, we had to wait [...]
It seems the imagination of the people who work for TV corporations is limited to the same basic formula. Reality shows are big business. If you want to earn the maximum revenue from selling ad space on TV, have a group of people running round the world doing strange things in a search for suitcase [...]
Wherever you look on the internet, whether it’s on dedicated sites, blogs or the social sites like Facebook, you are likely to run into so-called AstroTurf marketing. It’s a simple enough idea. Manufacturers, distributors and retailers seed the internet with glowing grassroots testimonials, endorsements, reviews and comments. It’s amazing to read the claims of the [...]
